LIFE CYCLE*

 

The lifecycle of a piece of clothing varies from a garment being timeless to a quick FAD chuck away in which some garments are made to to break a week later, for you to buy another = consumerism  a way for companies to make extra money.

Basic	Classic	Fashion	FAD
Vest top	Little Black Dress	Culottes	Scooby Bands
Leggings	Leather Jacket	Swing Dresses	Hair Glitter/ Mascara
Long Sleeves	Black Blazer	Chunky Heels/ Flat forms	Heart Sunglasses
Tights / Socks Underwear	Knitwear	Pastels and Tartan
Cardigans	Jeans	Contour
T-shirts	White Shirt
	Court Shoes/Brogue
	Watches
	Denim

 

People

Innovators

Normally innovators of fashion spring from designers, models people with a self confidence and a high knowledge and interest in following or being the first the wear the current trend before anyone else.

Innovators can also be found in a unique individual with the ability to put a killer outfit together. Also very self confident and are normally found more at large in bigger cities, fashion capitals.

Having money would also help you be an innovator if the common interest was there. But money is not everything and creative people could put i highly fashionable outfit together without any funds at all which is still on trend like fashion students.

Early Adopters

Someone who reads a lot of high fashion magazines and catches up with blogs regularly. and who possibly has their own fashion blog of thoughts and ideas.

Working in retail seeing new lines as soon as they come in store and also STORE DISCOUNT! which would make it more affordable. For example “new look” store discount is 50% massive reduction for new lines wanted by a fellow employee.

Early Majority  

Young girls ranging from the ages 17-23

Lacks general self confidence and would normally buy outfits already picked for them like dressed manikins in a store because it gives them the security  they are “on trend”.

Late Majority 

Mass Market, family life with no time to shop/look

shopping on a budget, still likes to look nice but shops more basic/ plain than trend. keeping a low risk/ low hassle approach to dressing. SALE SHOPPER

Laggards

Doesn't care what so ever about appearance about what is or not on trend.

HUNTERS FOR A BARGIN, and massively on budget to no money.

Moral- CHEAP AND CHEERFUL/ CHEAP AS CHIPS.

 

EXAMPLE OF BOTH FASHION AND CLASSIC

Where do you fall in the fashion lifecycle?

I would say I fall into early adopter and innovative due to being a fashion student and having a whole general interest in having the new thing or finding something amazing and clashing it with something else. You don't have to have the latest garment to be an innovator. You yourself can be a highly creative dresser taking inspirations from either end of the scale, its all about how your wear and your attitude towards the way your dress. weather its making a crazy bold statement or just quietly loving fashion on your blog. You don't have to die your hair pink and paint your face blue to be innovative.

Do you know what you are ?