A trend board is one of the most important things when beginning an new design brief. understanding your customer needs and what the range will depict. Trend boards are also a great marketing starting point because you are able to understand the customer profile of who you are marketing for.
My trend bored focuses on modern architecture , creating very unique commercial clothing for those who live their everyday life in a commercial world, but intend to mix it up make a statement be recognized and be bold. As i think you can be stuck in the same shirt tie combination not really realising that fashion is moving faster than ever before.
Target market and an ideal candidate for my collection is someone who isn't afraid to break this mould and is ready to try something new. not someone who is refined by brand but someone who respects the art of fashion and effort in design,someone who appreciates clothes and loves revival. This theme can be transferred in to male and female garments but preferred young male with an innovative nature.
So get out of that boring old combination break the mould and be bold!
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